Accounting firms are evolving, and so is the way we support our teams' growth. For years, the ProAdvisor Program has supported individual accountants through training, certifications, and expertise in QuickBooks. That approach worked when professional development was a personal pursuit, but today’s firms need more than that. We need systems that connect learning to firm goals, create accountability, and celebrate progress as a team.
The new Intuit ProAdvisor program reflects that evolution. It shifts the focus from a single-user experience to one that supports firm-wide development. It is not perfect, and it will not fit every practice right away, but it represents meaningful progress. It shows that Intuit understands what firms have been asking for: structure, visibility, and tools that support the growth of both people and organizations.
A major part of this change is the introduction of the new ProAdvisor Training Manager. For the first time, firm leaders can see how their teams are learning—what certifications have been completed, what’s in progress, and where additional support might be needed. Until now, most firms have tracked training through spreadsheets or occasional check-ins. Having a centralized view of learning changes that dynamic completely. It allows firms to assign courses, track completion, and celebrate milestones in one place.
This kind of visibility turns education into something shared and measurable. It makes professional growth an integral part of the firm’s everyday operations, rather than a side effort left to individuals. It also builds a culture of accountability and progress that helps firms sustain development over time. The details will evolve, but the foundation is right. It creates consistency, and that consistency leads to confidence.
Another important addition is the Client Advisory Services (CAS) learning pathway.. Advisory work is not something a firm can adopt overnight. It takes time, planning, and deliberate change management. The new CAS curriculum provides firms with a roadmap to initiate this process - upskilling their team with the skills they need.
For firms just starting to transition from compliance to advisory, it provides a structured path to begin training teams in using AI, client communication, trust-building, and financial interpretation. For firms already offering advisory services, it creates an opportunity to review and refine existing practices. Working through the courses as a team can help identify gaps, align approaches, and enhance client experiences. The value of this curriculum lies not only in the material itself, but also in how it helps firms make that shift gradually and intentionally.
This evolution of the Intuit ProAdvisor program also expands our definition of training progress. The new firm-level points system and Homebase Widget introduce a way to recognize collective success. Instead of tracking individual milestones, firms can now view achievements as shared outcomes. Every certification, every completed training, and every tool adoption contributes to the overall growth of the firm. Over time, the ability to showcase combined expertise will make it easier for firms to communicate their depth and professionalism to clients and partners.
Supporting these educational updates are the new enablement toolkits, which provide firms with pre-built, co-branded materials to use in client communications. Many teams struggle to maintain consistent messaging while balancing technical accuracy and accessibility. These toolkits make that process easier by offering customizable templates that help firms maintain clarity, professionalism, and trust across every client interaction. They are a small but significant step toward creating alignment between how firms operate internally and how they present themselves externally.
All of this connects back to a larger purpose: simplifying the way firms learn, grow, and serve their customers. By integrating the ProAdvisor Program into the newly launched Intuit Accountant Suite, Intuit is creating a unified experience where training, tools, and client management work together. This kind of integration reflects how modern firms operate. We need solutions that streamline operations and free up time for higher-value work—especially as automation and AI continue to reshape the profession.
Technology can handle tasks, but it cannot replace insight, empathy, or trust. Those are skills that accountants strengthen through consistent learning and real human experience. Programs like this one help firms focus on developing those skills so that our technology and our people work together more effectively.
The evolved Intuit ProAdvisor program is not a final version of anything. It is a meaningful step toward a more structured, collaborative, and empowered profession. For firm leaders, it offers a chance to connect education with accountability and create a shared learning culture that drives long-term results.
Progress like this takes time. But with the right framework in place, it becomes easier for firms to build momentum, support their teams, and deliver stronger outcomes for clients. This new program serves as a reminder that growth does not occur in isolation. It happens when we move forward together, one step, one milestone, and one shared goal at a time.
If you have not explored the new Intuit ProAdvisor program and ProAdvisor Academy, this is the time to do it. Check it out here. Review the training options, test the new tools, and consider how they can strengthen your team’s development strategy. Real progress begins with clear direction, and this program gives firms a strong place to start.
This is a paid partnership with Intuit.