The Reality Check We Needed Before Launching Our Business Podcast

| November 22, 2023 | By

We're getting ready to launch a podcast at Ignite Spot, and we've run into a little snag. It's a pretty big snag. The problem is that the world doesn't need another general business podcast. If we're going to do this, we need to find a way to make the show valuable. 

A podcast must produce an ROI for your attention. If you're going to tune in each week, the show has to add real value. That's tricky in the business world. 

Two Ways to Make a Business Podcast Interesting

There are two ways to make the podcast more valuable. The first answer is to do what everyone tells us: niche down. If we're going to have a popular podcast, we have to make a show just for dentists, lawyers, or podiatrists. 

 

That's a good strategy, but it doesn't speak to who we are as accountants because our client base is so broad. We serve hundreds of companies nationwide, from daycares to IT consultants. There's a wealth of knowledge there since we have the privileged view of looking under the financial hood of many businesses. 

Plus, I've worked with Dan Luthi and Ryan Steck (the two other hosts of the future podcast) for almost 15 years now, and there are a few things I've come to learn about these guys. 

Dan is all operations. He's excellent at taking a vision and turning it into an actual working machine. Ryan is one of the best finance guys I've ever met and is so good at building financial models around an entrepreneur's goals. 

So, niching to a specific industry is out. 

The second option is to create a video podcast that reflects our career experience. I'm a serial entrepreneur who constantly needs new growth, locations, ideas, and more. When you put the three of us in the room, we don't always agree, but there's always a poignant discussion at play. 

I'm pushing the entrepreneurial side of the equation while Dan is figuring out how to make it work, and Ryan is hammering out the financial implications. 

That leads me to the second option that would make this podcast valuable and useful. We could fight. Well, sort of. In reality, we're going to debate. It's entrepreneur vs. accountant on business growth, from adding employees, scaling operations, and launching insane marketing campaigns. 

Welcome to The Cash Flow Debates

Our new podcast will be called (Drumroll please, which is really unnecessary since I just told you the podcast’s name in this section's header) The Cashflow Debates!

The draw will come from the debate side of things. If there's anything I've learned by being a business owner for 15 years, there are multiple ways of growing a company. You can take significant risks, or you can take many calculated and small ones. 

We will start filming and recording in November, with the first episode hitting the podcast platforms in January. When we get closer to the launch date, I'll post some links on the blog and create a dedicated podcast page. 

And yes, we used AI to create our new logo for the show. What do you think? We're going for an image that shows the tug-of-war that happens between entrepreneurs and accountants. 

Until then, make sure to check out our blog and subscribe. I write each week to help you get closer to the financial picture of your business for better business decisions.