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Hiring a marketing agency is a great way to invest in your company's growth. After successfully onboarding your new marketing partner, you should track and measure their performance to make sure the investment is paying off. Use this Marketing Agency Scorecard to identify if your hired agency is delivering remarkable service or if you need to talk. Click the START button below to take the 6 question quiz.
Marketing guru, Seth Godin, says that brands don't decide if they're remarkable; their customers do. As a B2B client hiring a marketing firm, you decide if your agency is delivering extraordinary service that makes your team smarter and more strategic. The marketing agency scorecard created by the Marketing Help highlights 6 ways marketing firms can create remarkable value for their clients:
Deliver Results
Prioritize Account
Share Expertise
Think Ahead
Improve Workflows
Proactively Communicate
Ask yourself and your team if your agency checks off these 6 areas on a monthly or quarterly basis. If the firm does, then you have a partnership that will challenge your business and propel your growth.
When you review your marketing agency's performance, take a moment to access your internal communication and workflows. A fruitful partnership is like a good marriage that requires time and commitment from both parties involved. Here are questions to assess your internal team's performance while working with a marketing agency:
If you need a framework to provide feedback to your marketing agency, then start with the 6 questions to evaluate your marketing agency listed in the quiz. Learn how to better invest in your company's growth by developing a profitable marketing partnership.
Watch the full recording of the Pick a Profitable Marketing Partner Webinar.